How to Optimize for GEO: Generative Experience Optimization in the Generative Search Era
Generative Experience Optimization (GEO) is the new playbook for earning visibility in results pages that synthesize answers, not just link to them. As search evolves into an experience of summaries, comparisons, and conversational follow-ups, brands that structure content for generative overviews will win more attention—and conversions—without relying on traditional rankings alone. This guide explains what GEO is, why… Read More »